British LGBT Awards

ThisGeneration masterminded the rebrand of the British LGBT Awards and we have since helped it grow to become one of the most important events in Britain’s LGBT+ calendar.

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British LGBT Awards

Summary

ThisGeneration masterminded the rebrand of the British LGBT Awards and we have since helped it grow to become one of the most important events in Britain’s LGBT+ calendar.

Services

Public Relations

Event Management

Strategic Planning

Influencer Engagement

Period

Ongoing

CAMPAIGN DETAIL

ThisGeneration has been involved in all areas of the awards: rebranding, researching nominees, putting together a prestigious judging panel, securing celebrity, corporate and media attendees, and ensuring they have a brilliant night when they get there.  

The ceremony is now the most influential LGBT+ awards ceremony in Britain and that’s down to a meaningful, multi-phase PR and marketing strategy that balances the media’s thirst for celebrity with genuine messages about the giant strides the LGBT+ community is making in the world.

The 2019 award ceremony saw Kelly Osbourne host while comedian John Bishop won plaudits for a touching speech about his gay son.

Guests in previous years have included HRH Prince William, Sir Ian McKellen, Kylie Minogue and Little Mix.