Investing in Ethnicity

Britain’s influential corporate media is annually engaged by ThisGeneration to raise awareness of the Investing in Ethnicity & Race Conference.

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Investing in Ethnicity

Summary

Britain’s influential corporate media is annually engaged by ThisGeneration to raise awareness of the Investing in Ethnicity & Race Conference.

Services

Public Relations

Event Management

Influence Engagement

Strategic Planning

Period

Ongoing

CAMPAIGN DETAIL

Global corporations and politicians annually engage diversity expert Sarah Garrett MBE to look at improving career progression opportunities for black and ethnic minority employees.

The initiative was created on the back of the McGregor-Smith review which highlighted that the employment rate for people of BAME backgrounds is 12% lower than that of their white counterparts, with just 6% landing executive jobs.

The inaugural event featured across Britain’s broadsheet press and resulted in a pledge for Parliamentary action from Labour’s Dawn Butler MP and Shadow Home Secretary, Diane Abbott. The initiative was followed by the now annual Ethnicity Awards which celebrates cultural diversity in Britain’s media. ThisGeneration secured TV presenter Marvin Humes as the host for the 2019 ceremony.