RLB360

When the iconic Royal Liver Building opened its doors for public tours for the first time in over 100 years, ThisGeneration was appointed to tell the world.

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RLB360

Summary

When the iconic Royal Liver Building opened its doors for public tours for the first time in over 100 years, ThisGeneration was appointed to tell the world.

Services

Public Relations

Influencer Engagement

Event Management

Strategic Planning

Crisis Communications

Period

Ongoing

CAMPAIGN DETAIL

From a major influencer engagement strategy to the management of a proactive press campaign, ThisGeneration has delivered significant European-wide media coverage for RLB360 which has included BBC and ITV news.

Heritage Great Britain, who operate RLB360, say, “the phenomenal early success of the tour and visitor attraction is a direct result of the interest driven by media coverage.”

The Daily Mail, The Mirror and the UK’s highest-circulation print newspaper, Metro, have been amongst the national print press to cover the attraction.