Westlife

One of the UK’s biggest boybands, Westlife, appointed ThisGeneration to lead a PR campaign around their hugely successful comeback in 2019.

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Westlife

Summary

One of the UK’s biggest boybands, Westlife, appointed ThisGeneration to lead a PR campaign around their hugely successful comeback in 2019.

Services

Public Relations

Strategic Planning

Event Management

Media Training

Period

Ongoing

CAMPAIGN DETAIL

Westlife announced their return to music in 2018 to a frenzy of media coverage and social media activity. Since then, ThisGeneration has led a multi-channel PR campaign which has seen the nation fall in love with the Irish superstars all over again. The band’s comeback ‘Twenty Tour’ was their fastest selling of all time and their newest album, Spectrum, rocketed to the top of the album charts.

The pop icons have sold over 55 million records worldwide and are the only band to have their first 7 singles enter the UK chart at No.1. They also have the most singles of any artist to debut at No.1 in the UK. Overall, the band have had an incredible 14 No.1 singles, behind only Elvis Presley and The Beatles. They have had 33 No.1 albums worldwide and as a live act have sold 5 million concert tickets worldwide.